
New Wave of Latino Electeds Shy Away from Tiendas
May 28, 2008
A recent article documenting the shift away from traditional tiendas in Latino heavy regions illustrates the changing priorities of elected offciails in the new century. The article’s catchy line, “It was as if the developers were talking about tacos, and the Latino politicians were talking about apple pie” sums up the cultural differences in this new age of corporate development. Some highlights from the article include:
Baldwin Park Mayor Manuel Lozano and other city officials listened as the developers said they had studied the demographics of the city and could bring in a retailer known for offering credit to undocumented immigrants and a shopping center with a “Latino feel.”
“We want what Middle America has as well,” said the second-generation Mexican American, recounting the meeting. “We like to go to nice places like Claim Jumpers, Chili’s and Applebee’s. . . . We don’t want the fly-by-night business, the ‘amigo store,’ which they use to attract Latinos like myself.”
Until relatively recently, cities like Baldwin Park, South Gate and Santa Ana had few options beyond “Latino” retailers. But this year, Baldwin Park — a city of 70,000 in the San Gabriel Valley — enacted a moratorium on new payday loan and check cashing stores. The city is now partners with Bisno Development Co. on an “urban village” of mixed-income housing, theaters and mainstream restaurants such as Claim Jumper, Applebee’s and Chili’s.
“I’m proud of my roots,” said Rosalva Alvarez, as she stood in her beauty store on Maine Avenue, which is in the redevelopment area. “I was born in Mexico and raised in this country. I agree we need some change. But what they want to bring here is totally unrealistic. Applebee is good, but a Kabuki? And also a Trader Joe’s? Come on, I don’t even go to Trader Joe’s.”
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